Mayday Mystery A Twenty Year Advertising Waste of Time

This one is for people with way too much time on their hands. First, to do such a thing and second to try to determine who's behind it. For over twenty years, someone has been placing cryptic ads in the University of Arizona's school newspaper, the Arizona Wildcat. The prevailing wisdom points to this being the work of a single schizophrenic akin to weirdos on street corners shouting nonsense. Of course there's a whole backstory to this and reams of theories which are summed up by a Bryan Hance, former Wildcat webmaster, on his website, MayDayMystery.org.

This is beyond our limited attention span. Please feel free to waste your own time digging into this one. Thanks to Adrants reader Steve portigal for sucking us in.

Hired Booty Shows Ass For NY Health & Racquet Club

Now this is what Adrants loves finding amongst the hundreds of penis-enlargement emails in the Inbox after a short, but enjoyable vacation - asses. Not just any asses but asses with a purpose. In this case, ass-vertising asses.

Last Friday, a bunch of shapely asses paraded outside Grand Central Station in New York to promote the New York Health and Racquet Club and a class they offer, called, appropriately, "Booty Call." The event was put on by Ass-vertise!, a division of the NightAgency ad agency. NightAgency founder Darren Paul told me, "people were going nuts, as building windows were lined with people in there offices trying to get a glimpse, passers-by stopped for quite a while to watch it in action, and a bunch of news reporters came to have a look."

Check the photos out here and the video here.