Get Your Marketing Paws Off My Tween

A special interest group has sent a letter to the FCC today requesting the body force market researchers to turn over tween-focused studies to determine whether collection of online data aids marketers in targeting kids. While the studies are gathered, the group has also asked the FCC to place a moratorium on interactive advertising targeted to kids.

by Steve Hall    Jun- 8-04   Click to Comment   
  

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