Hot Women Lure Men to Read
Called "Good Booking Girl," Penguin Books has launched a street marketing effort in which a sexy model will prance the streets in search of men reading a selected Penguin Books title. Each month, Penguin will select a different book for promotion and award 1,000 pound ($1,837) to men found to be reading the title. OK, so now men, who already display an innate clumsiness during everyday gawking, will be challenged to gawk, walk and read all while hunting down the hot Penguin Books' chic. Drivers, watch out for stumbling, horny men with books.