You probably remember that KFC commercial that tried to claim KFC was healthy food in comparison to Burger King's Whopper. You also laughed, right? Well, you can laugh again because the FTC has issued a bitch slap to KFC telling they can no longer claim there chicken is either low-carb or healthier than other foods.
In support of a recent store opening on 250 W. 34th Street in New York City, Famous Footwear has launched a campaign that consists of branded dry cleaning bags to be distributed to customers of 100 dry cleaners in the area. The branded bags will include a $10 off coupon.
When you are planning a romantic evening with your date and you will be "dressing down," you might want to make sure your underwear has been properly washed. Don't let your hot date slip away like this guy did. Use Tide. At least that's what this spec spot - which you'll most likely never see on TV but Tide, without admitting it, would love you to view - is trying to tell us.
While Defamer couldn't quite negotiate their way through the fakey-fake crowd of pseudo important Hollywood wanna-be's to check out HBO's "Six Feet Under" premiere party, several insiders did write in with positive reports. From mushroom appetizers to anti-social loner Rachel Griffith to social butterfly James Cromwell, both the party ad the premiere seemed to be a hit. The rest of us schlubs will have to wait until Sunday to find out.
The male model who appeared in a ficticious Absolut Vodka ad called "Absolut Hunk" in the July 27, 2003 HBO series "Sex and the City" has sued the vodka company claiming it distributed the ad outside the agreed upon usage within the episode. The model, Jason Lewis, and his legal counsel, Dancing Girls Production, state Absolut sent the ad out to many websites without indicating it was a spoof thereby damaging Lewis' modeling career. Strangely, you don't hear many female models lodging the same complaints. Perhaps it's because their likenesses have been mistreated for so long they don't even bother dealing with it.
Defamer has previewed the new Jennifer Love Hewitt ABC midseason series "In The Game" and snarkishly labeled it a piece of "shitergy." In the series, Love-Hewitt plays some kind of sports reporter who interviews professional athletes for the sole purpose of dumbfounding them with her spilling cleavage. You might like the show if you are in the Jennifer Love Hewitt breast appreciation club. Otherwise, you'll likely pass on this one. On the other hand, the show may fair better than her failed effort to launch a specialty clothing line for top heavy women.
U.K. based Young's Brewery has launched its first North American ad campaign promoting the premium brewers product line. With the headline, "Leave it to the British to find a new way to contain themselves," the ads will appear in high-end publications "Ale Street News," "All About Beer" and other connoisseur magazines. The campaign was created by Providence, Rhode Island based J. Winsper & Co.
In a unique weblog-for-hire enterprise, Gawker Media Publisher Nick Denton has launched Gawker Media Contract publications. Denton likens the division to other contracts publications groups such Conde Nast.
Denton says the new offering will provide marketers with weblog campaign conception, editorial talent and oversight, promotion from within Gawker Media websites, external promotion to other weblogs, creation of the weblog, syndication of the weblog and spotlight coverage of the campaign. The first contract weblog is for Nike and is called Art of Speed which will examine 15 short films made by Nike-commissioned filmmakers and artists.
Some weblog purists will call this a sellout. They will be wrong. It's just as much a sellout as a radio station carrying advertising or a sports arena renaming itself after corporate sponsors. It's marketing pure and simple but with a big difference. It's participatory marketing. Contract weblogs, done right, will allow marketers to get closer to consumers by allowing for the natural conversation that is the backbone of many well run weblogs.
From July 12 to July 16, a group of online public relations professionals will hold an online seminar called Global PR Blog Week via The New PR Wiki to discuss how blogging affects public relations and how it is being used to advance the practice.
To help illustrate its excellent customer service, Virgin Mobile has launched a viral video showing a bathroom attendant taking attending to new levels of "hands on" assistance. Not the kind of help most of us would like while in the bathroom but, all the same, an interesting take on Virgin Mobile's customer service proposition.
The video was created by Rainey Kelly Campbell Roalfe/Y&R and is being seeding by London's DMC.