P&G Bows Chip-vertising

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Proctor & Gamble is selling ad space on its Pringles potato chips. It's first client is Hasbro who will use the medium to promote its Trivial Pursuit Junior board game. Questions and answers will be imprinted on the chips. Adland points out this is not new. Image courtesy of The Hidden Persuader

by Steve Hall    Jun- 9-04   Click to Comment   
  

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