Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 12

Publishers Extend Brands With Licensing Deals

To fight the plethora of competing brands and market fragmentation, publishers are striking licensing deals to insure their brands remain top of mind with consumers. Prevention has a line of vitamins. Maxim has put out a hair color product and may brand nightclubs and frozen food. This Old House sells branded paints. And Vibe will brand sheets, towels and greeting cards. Where are the Razor branded razors?

Written by Steve Hall    Comments (0)     Jun-17-04  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 86

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 86

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 91

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 91

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 113

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 113

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 280

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 280

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 281

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/06/publishers-extend-brands-with-licensing-d.php on line 281