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Queen Elizabeth Grooves For English Menswear Label

London's viral and buzz marketing agency DMC has seeded a campaign for English menswear label Hope & Glory in conjunction with EURO 2004 to promote its new website. The campaign consists of a quirky video called "Queenie" with Prince Philip introducing the Queen who then breaks into some odd dance jam while uttering the words, "David Beckham's having a party, bring your vodka and Bacardi." Creative work was done by Drugstore.

Written by Steve Hall    Comments (0)     Jun-16-04  
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