Vodaphone TV Ad Claimed to Encourage Pedophilia

A cream and kiwifruit covered teenager appearing in a New Zealand Vodafone TV ad, claimed to encourage pedophilia, has been deemed acceptable by the Advertising Standards Complaints Board. Can't people just watch commercials without reading sex into it all the time. Oh wait. Had we seen the ad, we'd have reveled in its lurid qualities and crafted an elaborate sexual fantasy of our own. Of course, we'd keep it to ourselves and not share it with some standards body. After all, some things should remain private.

by Steve Hall    Jul- 7-04    




Chicks With Attitude Hooks Up With Maybelline

Monarch Entertainment Group's Chicks With Attitude, an 18-market concert tour created solely as marketing vehicle to reach young women, has signed on Maybelline as the exclusive presenting sponsor. Musicians appearing on the tour are Liz Phair, The Cardigans, Katy Rose and Charlotte Martin. Tour promotion will include radio, print, online, point of purchase and a sweepstakes.

Other new ad campaigns covered this week in Amy Coor's MediaPost Out to Launch column are Smithsonian promoting its magazine to advertisers, Rayovac and Musicmatch partnering to boot holiday sales, a relaunch campaign for Heartland Brewery and a Red Stripe campaign featuring Lennox Lewis.

by Steve Hall    Jul- 7-04    




Eddie Bauer Teams With Hollywood B-Listers For Environmental Awareness Campaign

Apparently the environment doesn't warrant A-Listers so Eddie Bauer, along with Conde Nast and the Environmental Media Association, has turned to Hollywood B-Listers to participate in an environmental awareness print campaign. B-Listers Daryl Hannah, Rob Lowe, Amy Smart, Melina Kanakaredes and Christian Slater will grace the pages of 13 Conde Nast publications as well as Eddie Bauer point of purchase locations.

The actors will be dressed in Eddie Bauer clothing and blather on about their own efforts to preserve the environment in this testimonial approach.

by Steve Hall    Jul- 7-04    




Brand Store Offers Self Service Marketing For Small Business

Ad agency Catch Light Productions has launched a self service, marketing-in-a-box service called The Brand Store. The Brand Store offers select solutions developed specifically to provide an alternative to full-service marketing when convenience and economy are the driving factors. But, like Google Adwords, it requires a large amount of work on the marketer's part.

The Brand Store is ideal for companies who frequently order items such as forms, stationary, posters, mugs, etc. The "stores" can contain departmental categories for easy ordering of products by various personnel within the company.

by Steve Hall    Jul- 7-04    




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Woman Gives Birth to Horse in Japanese Ad

Overcome by the cheap $18 price of Sun Microsystems' StarSuite, famous (in Japan) actress Norika Fujiwara faints and gives birth to a horse in this television commercial for SourceNext. Stretching to explain the concept behind the commercial, SourceNext President and CEO Nori Matsuda says, "We convey a concept of our $18 strategy as surprising and moving in the ad. The ad basically says, 'Anything can happen.'"

by Steve Hall    Jul- 7-04    




Bosnian Beer Lover Negotiating Ad Sponsorship

A Bosnian man who drinks 15 pints of beer a day and was just pictured in a local paper drinking his 400,000th bottle, is in discussions with a brewer apparently to appear in an ad campaign as some kind of role model to aspire to. Can anyone say alcoholic? Does anyone wonder which beer company would want to have anything to do with this guy?

Interestingly, the man, 61 year old Marijan Camber says he does not drink to get drunk and the beer has no affect on him. He once drank 80 bottles in one day just to see what happened and he claims he did not get drunk. Hmm...maybe Bosnian beer has no alcohol in it.

He does offer up a great little nugget that will surely find its way into a headline, ""Sex is a fleeting pleasure that is not always that great and not always available, but the pleasure from beer is always good - and you can have it as often as you want." Replacement for the beer babes?

by Steve Hall    Jul- 7-04    




Consumers Do Not Blame Marketers For Their Fatness

In a pleasing and refreshing blast of common sense, a recent study by Universal McCann InTuition found the majority of Americans, 83 percent, feel it is the individual and not food marketers who should be responsible for making sure they eat right. So all the losers out there suing McDonald's and Burger King for making them fat are simply the sensationalistic minority.

Of course it must be noted the study was conducted by an ad agency - not exactly an impartial player in the game. And then there's the wording of the question. Was it, "Who is responsible for your eating properly, you or marketers?" Or, was it, "Are marketers responsible for the easting habits of loser, fat slob slackers who would sue their mother if the thought they could win - yes or no?" Might make a difference in the response.

by Steve Hall    Jul- 7-04    




Olsen 'Got Milk' Campaign Pulled, Replaced by 'Got Blow'

Poor Mary-Kate's trials and tribulations with anorexia and drug use have driven the marketers at the Milk Processor Education Program to pull the campaign "out of sensitivity for her situation." And with Ashley saying in May at the outset of the campaign, "We want to make sure our fans are healthy like us," well, you can imagine the conference room discussions about brand association on that one.

The campaign might be cancelled but that didn't stop an enterprising reader of Defamer from sending in a version of the ad that cuts through the brand association bullshit and just tells it like it is - Got Blow? A gram of Coke will make you grow. Click the picture for a bigger version.

by Steve Hall    Jul- 7-04    




Paris Hilton Makes Guess Ad Debut

Celebutante Paris Hilton has finally made her debut in the new Fall Guess print ad campaign. The campaign was shot earlier this year in L.A. by Ellen von Unwerth. Hilton follows Drew Barrymore, Claudia Schiffer, Adriana Lima and Anna Nicole Smith as the fashion designer's spokesmodel. In the images here, she looks quite different in each shot. In the first, she looks pregnant. In the second, she looks her typical vapid self. And in the third, one commenter on this board says she looks like Christina Aguilera. Amazing talent, this girl.

He res images here.

by Steve Hall    Jul- 7-04    










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