Keira Knightley Gets Bigger Boobs For Movie Promo

Some movies stars just don't have the right curves when it comes to movie posters. Along the lines of Kelly Clarkson getting a bigger butt for her From Justin to Kelly movie, Keira Knightley received a pair of big digital boobs for her King Arthur movie poster. The stunningly beautiful Knightley underwent a heavy dose of exercise to prepare for the film and while she gain some muscle, her chest all but disappeared. That didn't sit well with the movie's producers who saw the un-altered pictured and asked, "I thought we had a hot chick in this movie. Who's that guy? Oh wait, it's Keira. Give that girl some boobs, dammit!" From Defamer.

by Steve Hall    Jul- 9-04    




Sony, Marvel and LEGO Launch 'Spiderman' Viral Video

Promoting both Legos and the new Spiderman film, Spite Your Face Productions Ltd. has developed and launched a new film 'Spider-Man: The Peril of Doc Ock.' The short, featuring animated LEGO toys, is a funky, comical take on the Spider-Man movies, commissioned by Sony Pictures, Marvel Studios and The LEGO Group to tie in with the release of 'Spider-Man 2.'

The 4-minute film, written, directed and animated by Tim Drage and Tony Mines, brings the new Spider-Man 2 LEGO line to life using a combination of traditional stop-motion techniques and computer animation effects. The film was released July 2 on Yahoo Movies. Thanks to Adrants Reader Rick Bruner for pointing this out.

by Steve Hall    Jul- 9-04    




AdFleet Launches 'Wheelvertising'

Rick Bruner points out a new concept in transit advertising he dubs "Wheelvertising." This concept, from Santa Monica based AdFleet, involves the rigging of taxis with 16.5 inch non-rotating hub cap covers that carry advertiser logos. The covers are weighted in a fashion similar to those tricked-out, low-rider, throbbing hip-hop rides you occasionally see thumping and hydraulically jumping their way down the street in an apparent effort of overcome the driver's shortcomings in the manhood department. Thankfully, AdFleet taxis won't be making up for their driver's deficiencies.

AdFleet is launching today with 2,000 taxis in the Los Angeles area with advertisers including L.A. Dodgers, Taco Bell, Jiffy Lube, Virgin Colas and 1-800-Cheap Seats. AdFleet has plans to roll out to 14 markets including Atlanta, Dallas, Boston, Toronto and Washington D.C.

The concept is not a new one. AdFleet President Ian Klassen saw it in action in Singapore and imported it. Add this to the growing list of whatever-vertising.

by Steve Hall    Jul- 9-04    




Bush Says Dick Is A Killer

Again, nothing to do with advertising but this remix of Bush quips into a zippy tune called "Dick is a Killer" is pretty funny. If they turned this into an ad, Bush might actually get elected purely for the hilarity of it all.

by Steve Hall    Jul- 9-04    




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USA's 'The 4400' Could Be A Ratings Winner

Dan Jewel of MediaLife has seen the preview tape of USA's sci-fi series "The 4400" in which 4,400 people return after having been mysteriously abducted over the past several decades and he likes it.

He writes, "For years, USA was best known for Gilbert Gottfried, the grating comic who leeringly introduced R-rated movies aimed at 13-year-old boys up past their bedtimes?and little else. "Monk" officially changed all that, and with last year?s moody, oddball crime series "Touching Evil," USA suddenly announced itself as an actual (if very occasional) destination for quality TV. With the terrific new sci-fi mini-series "The 4400"?not to be confused with "The 700 Club"?that burgeoning reputation should be cemented.

by Steve Hall    Jul- 9-04    




The Dying TV Spot Finds New Home: The Gravestone

American inventor Robert Burlingame of California has filed a patent application for a tombstone that has a flat screen video monitor embedded within it. Burlingame wants to provide those on death's door the ability to create a video containing final words which can then be viewed by visitors to the grave site. It's only matter of time before some enterprising ad technology company like Captivate Networks latches onto this an provides pre-death message ad units. Thank to Adrants reader Charley Brough for pointing this out.

by Steve Hall    Jul- 9-04    




Solve Billboard Puzzle, Get Hired By Google

MarketingVOX analyzes what it believes to be a recruitment billboard for Google. The board, on California's Highway 101, directs viewers to linux.org and poses a mathematical question which, if solved, will gain access to a sub-site. Tig Tillinghast of MarketingVOX does some mathematical wizardry far beyond our own here at Adrants where our expertise lies in the area of performing Google image searches for barely-dressed models and celebs who appear in ad campaigns. Somehow he seems to have solved the puzzle and found the password. But we really aren't sure since his mathematical terminology exceeds our capabilities to understand anything he is saying.

by Steve Hall    Jul- 9-04    




Feedster to Roll Out New Version With Ad Model

RSS feed aggregator and search engine Feedster will launch a new version next week which will incorporate, among other things, paid-search listings from "one of the big networks," likely Google. Steve Rubel interviews Feedster CEO Scott Rafer who sheds light on Feedster's future plans.

by Steve Hall    Jul- 9-04    










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