At the heart of a new cross promotion to bring the two brands closer together as the ultimate sexy alternative, the UK motorbike manufacturer Triumph has created a one off Agent Provocateur bike. The bike is the prize in a new online viral campaign as well as in the window of the flag ship Agent Provocateur London store. The campaign is being independently seeded through London's new viral media consultancy ASABAILEY .
The viral campaign itself promotes Agent Provocateur record album, "Peep Show." The first single, to be realeased August 16, covers Joy Division's "She's Lost Control" and is set to a video featuring Siobhan Fahey, Dita Von Teese and some dude called George Dubya doing some nasty S & M in the Oval Office which makes Clinton's escapades look like an kiss between two five year olds.
Along with some �scooped you� �tude, Rick Bruner brings to our attention a viral campaign whose goal it is to rid bras of those nasty tags on the back which, apparently, are very itchy and uncomfortable. This viral video shows a bunch of reporters in quad split screen about to go on the air when one of the female reporters, who thinks she�s not seen by the others, goes through that ever-baffling maneuver of taking her bra off without taking her shirt off.
The video points to a site called Smart Women Against Tags that asks women to sign a petitionasking bra makers to rid bras of the nasty tags as Hanes has down with men�s t-shirts. Rick surmises the whole thing is a viral precursor to an actual campaign from a bra maker who is about to introduce a tagless bra and updates his article after seeing an ad for the SWAT site on Daily Candy.
While we wonder which manufacturer, if any, is behind this, Rick says one can expect a mainstream ad campaign to follow shortly. What�s curious is why this was reported on a site that focuses on business weblogs. Oh yea, it�s about bras. That�s fair game for any site.
UPDATE: John Fratus says, in Comments, the SWAT site is registered to Sara Lee, maker of Hanes, Bali, Playtex, Wonderbra. Makes sense that Sara Lee would take its Hanes tagless t shirt idea and do the same thing with bras.
In a slap to the over-reactive FCC and the conservative right, FOX, following the 2005 Super Bowl, will air an episode of The Simpsons in which Homer is charged with creating a half time show only to have America complain because it is a "blatant display of decency."
In reality, the FOX halftime show will likely feature safe, up and comers such as Ashlee Simpson and Jojo (Joanna Levesque) turning the whole thing into a teeny-pop fest.
Keta-Keta is at it again. This time they've created a viral video for anti-spam company IncrediMail. Checking email use to be a simple matter. That's not the case any more as illustrated in this video. This poor man's wife asks him to check the email and when he does, it's too much for his computer to take.
"Sex and the City" star Kristin Davis has signed a deal with Dutch apparel label B-Young to appear in the label's fall advertising campaign. B-Young has 210 stores worldwide. We never watched "Sex and the City" but we did watch "Melrose Place" so we'll enjoy seeing more of Kristin modeling B-Young fashions.
Not The Real Board
A private dormitory near the University of South Florida in Tampa is capitalizing on the high hormone level of college students to increase occupancy rates. Making us wish we were back in college, Fontana dormitory has placed a billboard showing a bare chested man between two hotties in wet nightgowns with the headline, "Shower with friends -- by choice." The dorm has placed another large billboard in front of the building showing a guy pressed against a girl in a nightgown with the headline, "It's better at Fontana."
The campaign is part of a competition to rent rooms to students. Other dorms have gone with the more conservative route of scholarship sweepstakes, membership at fitness centers and free use of computer labs and game rooms. Which dorm do you think is going to get the most applicants? Ed. If anyone has pictures of these boards, send them in.
While addressing members of the International Association of Jesuit Business Schools, on ethics in business and advertising during a mass in Loyola, Spain, Vatican official Archbishop John Foley said the evils of advertising make people believe "having is more important than being." Foley offered three principles to counter the temptations of advertising. - "being is better than having"; "each person must be treated with respect"; and "work for the common good."
He commented or the moral dilemmas business people face each day while trying to weigh the importance of the business with the importance of family and individual. Foley wasn't completely down on advertising saying it can provide "honest and ethically responsible competition which contributes to economic growth, to the possibility of choice, and to authentic human development, to wider knowledge, lower prices and, usually, to more jobs."
UFJ Tsubasa securities illustrates how important it is to have a good partner with this Ninja viral video. There's tools in finance and there's tools in fighting. Make sure you partner with one who knows how to use the tool properly.
Pandering to the Neanderthal needs of men, online travel agency Lastminute has launched an advergame called Bikini Bounce in which players can avail themselves of the trampoline like qualities of the female breast to bounce and catch floating beach wear and win points towards a trip to Kos. Found on Adverblog.
