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Dim Gillette Razor Promo Goes Badly With DNC Security

In what would have normally been a marketing coup - the distribution of product to thousands - has turned sour for Gillette. The company placed boxes of its Gillette razors in the welcome bags given to delegates and press prior to entry into Boston's Fleet Center. Uh, uh, said security which removed all the razors leaving Gillette with millions of wasted product/promotional dollars and a bad taste in convention goers mouths. Just what was Gillette thinking? Razors? Thousands of important people in one place? Massive security? Fear of terrorism? 9/ll? Hello?

UPDATE: Gillette says the whole thing is an "urban myth."

Written by Steve Hall    Comments (0)     Jul-28-04  

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