Don't Use Media to Target New Moms
In another self serving study, this time by Time Inc.'s First Moments, it was found that most moms are getting their product information from other moms (77 percent), healthcare providers (69 percent) and mother in laws (62 percent). First Moments just happens to be in the business of product sampling through doctors which, of course, is one of the highest ranking (90 percent) means through which moms get their product info.
