For an ad guy that likes to pontificate, Donny Deutsch now has an even bigger platform than he has running an ad agency. Airing Sundays at 9 PM and extending to a full 13 episode run, Deutsch will host a CNBC show called "The Big Idea" in which he will get celebrities to discuss cultural issues, trends and the celebrity's own dirty laundry. Now maybe we'll find out what Paris Hilton was thinking about in those Guess ads.
TTR2, a UK based viral seeding site has launched a new set of tools to enable brands and agencies to promote and track their campaigns. TTR2 is offering brands and clients "player-less video" using its new Flashcom rich media format. The new Flashcom product can be fully branded and can be deployed as a stand alone single or multi clip version with "send-2-a-friend" functionality. Using a flash front-end this new tool delivers multiple video files to dialup as well as broadband users. The player can also customised to sit on a user�s desk-top and alert them when the content is updated.
The Association of National Advertisers (ANA) and Forrester Research today released the top-line results of an exclusive survey on the marketing accountability and ROI. Jim Nail, Principal Analyst, Forrester Research, Inc., discussed the results at ANA's Marketing Accountability Forum, which took place today at The Grand Hyatt in New York.
The survey of 54 ANA members revealed a lack of consensus among marketers on how to measure/define their return on investment (ROI) in marketing. Some 78% cited measuring the sales impact of marketing as somewhat/very difficult. In addition 70% said gaining agreement on the definition of ROI as somewhat/very difficult
When asked for the definition of definition of "marketing ROI," answers where all over the place:
- Incremental sales revenue generated by marketing activities - 66%
- Changes in brand awareness - 57%
- Total sales revenue generated by marketing activities - 55%
- Changes in purchase intention - 55%
- Changes in attitudes toward the brand - 51%
- Changes in market share - 49%
- Number of leads generated - 40%
- Ratio of advertising costs to sales revenue - 34%
- Cost per lead generated - 34%
- Reach/frequency achieved - 30%
- Gross rating points delivered - 25%
- Cost per sale generated - 23%
- Post buy analysis comparing media plan to actual media delivery - 21%
- Changes in the financial value of brand equity - 19%
- Increase in customer lifetime value - 17%
- Other - 4%
- None of the above - 2%
Apparently unaware that stick figures have been around since the stone age, Chinese cartoonist Zhu Zhiqiang is suing Nike because he says the footwear maker's "Stickman" image used in its ad campaign bears too much likeness to Zhiqaing's flash animation work "Little Match Man."
Here's the images. On the left is Zhiquiang's work. On the right is Nike's. You decide.
Obviously the publishers of Official Meeting Facilities Guide don't spent much time using IM. If they had, they might have thought twice before giving their magazine the prominent acronym of OMFG. Found on Adland. Picture courtesy of Adland.
At the heart of a new cross promotion to bring the two brands closer together as the ultimate sexy alternative, the UK motorbike manufacturer Triumph has created a one off Agent Provocateur bike. The bike is the prize in a new online viral campaign as well as in the window of the flag ship Agent Provocateur London store. The campaign is being independently seeded through London's new viral media consultancy ASABAILEY .
The viral campaign itself promotes Agent Provocateur record album, "Peep Show." The first single, to be realeased August 16, covers Joy Division's "She's Lost Control" and is set to a video featuring Siobhan Fahey, Dita Von Teese and some dude called George Dubya doing some nasty S & M in the Oval Office which makes Clinton's escapades look like an kiss between two five year olds.
Along with some �scooped you� �tude, Rick Bruner brings to our attention a viral campaign whose goal it is to rid bras of those nasty tags on the back which, apparently, are very itchy and uncomfortable. This viral video shows a bunch of reporters in quad split screen about to go on the air when one of the female reporters, who thinks she�s not seen by the others, goes through that ever-baffling maneuver of taking her bra off without taking her shirt off.
The video points to a site called Smart Women Against Tags that asks women to sign a petitionasking bra makers to rid bras of the nasty tags as Hanes has down with men�s t-shirts. Rick surmises the whole thing is a viral precursor to an actual campaign from a bra maker who is about to introduce a tagless bra and updates his article after seeing an ad for the SWAT site on Daily Candy.
While we wonder which manufacturer, if any, is behind this, Rick says one can expect a mainstream ad campaign to follow shortly. What�s curious is why this was reported on a site that focuses on business weblogs. Oh yea, it�s about bras. That�s fair game for any site.
UPDATE: John Fratus says, in Comments, the SWAT site is registered to Sara Lee, maker of Hanes, Bali, Playtex, Wonderbra. Makes sense that Sara Lee would take its Hanes tagless t shirt idea and do the same thing with bras.
In a slap to the over-reactive FCC and the conservative right, FOX, following the 2005 Super Bowl, will air an episode of The Simpsons in which Homer is charged with creating a half time show only to have America complain because it is a "blatant display of decency."
In reality, the FOX halftime show will likely feature safe, up and comers such as Ashlee Simpson and Jojo (Joanna Levesque) turning the whole thing into a teeny-pop fest.
Keta-Keta is at it again. This time they've created a viral video for anti-spam company IncrediMail. Checking email use to be a simple matter. That's not the case any more as illustrated in this video. This poor man's wife asks him to check the email and when he does, it's too much for his computer to take.
"Sex and the City" star Kristin Davis has signed a deal with Dutch apparel label B-Young to appear in the label's fall advertising campaign. B-Young has 210 stores worldwide. We never watched "Sex and the City" but we did watch "Melrose Place" so we'll enjoy seeing more of Kristin modeling B-Young fashions.