Japanese Whiskey Makes American Debut

Suntory, makers of an 18-year-old single malt scotch, has hired the New York office of Dentsu Communications to handle it's American launch. Dentsu organized a media launch party on July 15 at the Rainbow room in NYC's Rockefeller Center. The liquor was made famous in the movie "Lost in Translation" in which Bill Murray played spokesman for the brand.

by Steve Hall    Jul-29-04   Click to Comment   
  

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