LA Sparks Use Nude Playboy Spread to Boost Ticket Sales

Dismayed at the $25,000 price Playboy was asking for a regional ad the WNBA Los Angeles Sparks wanted to place to promote tickets sales, Sparks Director of "Tactical Marketing" Heather LaBella decided on a different strategy - she'd simply take all her clothes off. Rather than pay Playboy for an ad, La Belle decided to offer herself up to Playboy as spread material. She posed nude in the August issue of the magazine while holding a WNBA basketball for all to see. That's a pretty good media buy considering she got paid to pose rather than having to pay for an ad in the magazine. More from ESPN. Thanks to Charley Brough.

by Steve Hall    Jul-28-04   Click to Comment   
  

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