Missed Weblog Opportunities
Public Relations specialist B.L. Ochman has written a summary of ten companies who could have benefited from the use of a weblog. From that LEGO Spiderman video to a line of footwear Tiva made for an elephant to the launch of Newman's Own Organic Dog Food, Ochman contends all of these companies could have achieved greater return on their efforts had they investigated weblogs.
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