Xbox Launch Plan Used Fake Blog, Gets Hosed By Inquiring Minds
A new game called Halo for Xbox tried to create a fake site and weblog which would have ultimately been used to promote the game upon launch had it not been found out by one Michael O'Connor Clarke. The weblog was chronicling the apparent technical difficulties the fake and amateur looking ilovebees.com was having. Rick Bruner points out several other attempts by marketers to dishonestly use weblogs all in the name of trying to achieve below the radar marketing coolness. Most fail or get found out. Why not be honest in the first place.