Pardon this selfless plug for business but I thought that since all of you work in advertising and marketing, you and your clients might want to know that advertising on weblogs, including Adrants, works. To date, there have been several advertisers here on Adrants, all of whom have been pleased with their results and a few have renewed. Aside from that, weblogs provide a new and different audience.
There's a good overview of the general weblog audience here. And you'll be delighted to know it's not all highschool girls but professionals just like you and me. So if you have products you need to market to those who work in marketing and advertising and want to explore sites beyond Ad Age, AdWeek and others, check out the advertising section of Adrants or contact me and I'd be happy to talk to you about how Adrants, and weblogs in general, can give your media plan a boost.
The next time you are writing copy trying to clearly explain your brand's message, take a look at this video and think twice before you write what you were going to write. This is especially important for copywriters working in the high tech industry where ads are rife with words that mean and say nothing. While this Rockwell Electric Retro-Incabulator video is certainly a spoof of some very old industrial videos, as explained by Paul Murray on boingboing, it sends a powerful message. You might know what you're talking about but the consumer sure doesn't. Think twice. Write once. Thanks to Rick Bruner for pointing this out.
European and Russian Elle Magazine and computer company HP have teamed to offer a promotion whereby readers of Elle can superimpose their image on the magazine's cover using HP's digital photo softeware and enter them in a compatition to win a weekend trip to London.
As if there weren't enough problems in Athens already (giant ads draped over historic monuments, attendees banned for possessing non-sponsor items), the Olympic Mascots, Athena and Phevos, two duck-like creatures, have been derided as animated condoms and
Bob Costas has referred to them as "a genetic experiment gone horribly, ghastly wrong." Oops, that's not right. He was referring to "Izzy," the 1996 Atlanta Games mascot. My bad. Thanks to Craig in Comments for pointing that out.
Chosen from 200 entries and described as sister and brother "full of vitality and creativity, perhaps mischievous and hence lovable," the pair has been referred to as mutants from a nuclear meltdown. They seem harmless enough but do we really need an Olympic mascot? We've already got those cool interlocked rings.
The NFL isn't taking any chances this year with the entertainment during the Super Bowl or during its NFL Opening Kick Off. While all female performers won't be required to wear padlocks on their bras, all artists will be required to adhere to new contractual language that makes the artist, their management and record label solely responsible for their actions. MTV is out as producer and White Cherry, who has produced the Tony Awards is in.
The NFL Opening Kick Off will be held at the Patriots' Gillette Stadium in Foxboro, MA this year and will feature Mary J. Blige, Destiny's Child, Elton John, Toby Keith, Lenny Kravitz and Jessica Simpson.