3M Does Good Deed And Gets Awareness

3M will construct what it's calling the world's largest pink ribbon in Times Square during the first week of Breast Cancer Awareness month in October. The ribbon will be constructed of 75,000 pink Post-it Super Sticky Notes. 3M will donate $1 for each of the first 75,000 people who sign up on their website showing support for the fight against breast cancer and City of Hope, one of America's top 50 cancer hospitals.

by Steve Hall    Aug-19-04    




'Nest' Magazine Stops Publishing

Gawker reports on Nest magazine's endgame as "interior design magazine for the haute and freakish." Seems there just weren't enough advertisers to foot the bill. The magazine routinely featured interior designs in odd setting such as an igloo, a prison cell or an attick room.

by Steve Hall    Aug-19-04    




ScooterMan Promotes Service For the Drunk

BizNetTravel tells us about a great service we all need from time to time. When you are out on the town having a good time and the end of the night nears, you realize (or your friends do) you are far too drunk to get behind the wheel. Fear not, British company ScooterMan is there. For a small fee, a ScooterMan driver (not the bikini-clad hottie pictured on the BizNetTravel site) will meet your drunken, drooling ass on his scooter, put it in your trunk, drive you home, then grab his scooter and head out for the next drunk. Their website does a great job explaining the service. Of course, you can only get drunk in England because they haven't figured out how to make scooter that floats. Or, if you live in LA, go here.

by Steve Hall    Aug-19-04    




Lizzie Grubman Gets Reality Show

Publicist and back up challenged Lizzie Grubman is getting her own reality show on MTV called PoweR Girls. Debuting in Spring 2005, the show will tag along Grubman and her team of celebu-snarkers as they sachet through Manhattan, LA, Hamptons and Miami nightlife in search of the latest Lohan boob sighting or Hilton beating. It will also give us a glimpse inside what is supposedly real work including paparazzi bashing, guest list fights, party crashing and office life. I want my MTV for this one!

by Steve Hall    Aug-19-04    




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'Blogversations' Launches Blog Advertorial Service

MarketingVOX reports on a new service, called Blogversations, which will, for a fee, hook advertisers up with bloggers in the advertiser's industry. The advertiser will get their product or service "discussed" and the blogger will make money doing it. It's positioned as topical matching service and explained thusly:

  1. We match advertisers with bloggers
  2. Advertisers choose a topic or question (not an advertorial)
  3. Bloggers discuss the topic or question, and place a link to the discussion on their blog's front page
  4. Advertisers truly engage audiences without doing evil; bloggers get paid for doing what they do best - blogging!
What's not clear is how these linked "conversations" are branded by the advertiser or whether the advertiser gets mentioned in the blogger's post.

by Steve Hall    Aug-19-04    




Man Offers Back of Head as Ad Space for $60,000

Jeremy Martin has placed the back of his head up for auction as ad space. He's asking $60,000 for a one year placement in the form of a tattoo. He'll also place the winning bidders logo on his car as well as make a personalize vanity plate for the advertiser. He's holding firm on his price saying, "I will not take less than that because I'm going to have a tattoo on the back of my head for the rest of my life.

He's had 1,100 inquiries so far but no bidders. "I don't think anybody wants to be the first person to try something out," Martin said. Truth be told, he's not the first to offer up a skull as a billboard. Earlier this year, Jim Nelson did it for C Host. Thanks to Rick Bruner for the tip.

by Steve Hall    Aug-19-04    








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