Caffiato Ad Gets Too Close to Cocaine
A commercial running in Amsterdam for coffee drink Caffiato shows three women with straws in their mouths sucking "lines" of the drink off a tray. After sucking the lines, they react as one might following suckage of the white stuff into one's nostril. Even for a country which prides itself on the acceptance of drugs, this ad seems to have pushed the wrong buttons and is causing many complaints.
The Dutch Reclame Code Commissie, overseer of all things advertising, has received many complaints about the commercial claiming it apparently references drug use too closely. Pre-screenings of the commercial were well received and Caffiato claims it was "done with a wink."