Crispin Porter + Bogusky Launch Burger King Dr. Angus Diet Site
Following it s Subservient Chicken and Ugoff sites, Miami-based Crispin Porter + Bogusky is now promoting Burger King's new Angus Steak Burger with a site featuring a guy called Dr. Angus. Positioned as an inspirational speaker and personal interventionist, Dr. Angus espouses the many benefits of eating beef. The simple mantra of the diet is, "If it feels good, do it." Unfortunately (but necessary in our lawsuit-driven world), the site is peppered with all kinds of "this site is just a joke" statements taking away some of the site's punch. No fault of Crispin's though. Blame those lawyers.