Royal Caribbean Cruise Lines is using the "tunnel movie" technology to place a commercial in one of Boston's subway tunnels. Riders of the Red Line between Harvard Square and Central Station will see an animated movie generated from 400 still images placed along the 1,000 foot stretch and illuminated in a way that transforms the still images into a movie. Subway riders will see an ad that features snorkeling, jet-skiing and rock climbing aboard a Royal Caribbean ship. The technology has been around for about three years first debuting in Atlanta, Budapest and Kuala Lampur.
To insure the American public is made aware of the 9/11 commission's findings that Saudi Arabia played no part in funding Al-Qaeda or flew Saudis out of the U.S. immediately after the 9/11 attacks, the country has launched a 19 city radio campaign stating its innocence.
Some good news on the television ad tracking front. Today, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA), announced that four major television networks - ABC, CBS, NBC and FOX - are now fully Ad-ID compliant. This means, TV spots can be tracked UPC code style improving the accuracy and efficiency of many advertising processes from delivery through billing, and will ultimately contribute to measuring advertising effectiveness across campaigns.
A magazine ad for web hosting company Amen Ltd. which pictures a half naked women wearing a mask and which read, "BOUND TO SERVE. Take control of your very own dedicated server 100% LINUX, 100% DEDICATED" has caused many complaints to Britain's Advertising Standards Authority which said the ad is likely to cause "serious or widespread offense." The ad has been pulled.
This ad for Blavod Black Vodka leads us to believe we are watching an intimate grooming activity between two lovers when, in fact, someone just needs a hair cut. It's worth a watch or two.
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In October, Comedy Central will launch Drawn Together, an animated reality television show that will put "real" reality shows to shame with its raunchy humor. That's besides the point. One of the sites that's hosting a preview of the show has a banner from another site we mentioned here that allows you to add your own headlines to a McDonald's logo resulting in an ad banner. The banner on this site says, "We killed John Candy." Here's a page with about a hundred other McDonald's spoof banners. Where are the McDonald's lawyers?
The online casino Golden Palace, well known for its publicity stunts, made an appearance today at the Olympics in Athens. A man, dressed in a blue tutu and Golden Palace written on his chest climbed a diving board during the men's synchronized diving event and stood there a for a minute before jumping into the pool. Needless to say, he was descended upon by police.
The man, Ron Bensimhon of Montreal has done stunts like this before for Golden Palace but this time the online casino says Bensimhon was acting on his own. Right. Anyway, Golden Palace got some free publicity out of it. Thanks to Charley Brough for the tip.
WeatherBug today said it recorded a surge of traffic, downloads and distributed severe weather alerts as Hurricane Charley and Tropical Storm Bonnie made landfall last week. WeatherBug provides live neighborhood weather information from 7,000 neighborhoods across the U.S. to broadcasters, federal and state government agencies, the National Weather Service, schools, consumers and businesses.
According to comScore Media Metrix, the WeatherBug desktop application recorded more than seven million daily active users on Friday, August 13 - the peak of the storm. This surpasses weather.com's own internally reported figure (6.3 million unique users) by 11 percent.
Finally acknowledging the underpinnings of the male mind in relation to sex, erectile dysfunction company Viagra is getting phat with its advertising. The new ads reveal the mindset of most men when they are "in the mood." One of the new ads shows a guy standing in front of the V in Viagra in a way that makes the top of the V look like a devil's horns sprouting from his head. The change in tone is a welcome one after years of the boring medical-focused approach.