Long Form Ads Expand to Video On Demand

Soon, not only will consumers be able to watch their favorite movie or TV show whenever they want, they will also be able to select their favorite ads to view as well. That's the way Comcast sees it and is in talks with GM to see what pans out. Comcast produced a spec spot which it took to GM and asked if it would like to have it appear on the cable companies Marketplace shopping channel. BMW, who has already mastered the art of the long form ad, is also said to be developing plans for VOD ads as well. The dream is to mirror cable subscriber demographics to viewing rates hopefully providing a clearer picture of the customer demographic.

by Steve Hall    Aug- 9-04   Click to Comment   
  

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