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Volvo Launches Smelly Ad to Promote New S40

Following the fragrance industry's tactic of attacking olfactory senses with magazine "Smell-O-Rama" ads, Volvo is placing a spread ad in Car and Driver, Road and Track and Motor Trend which will include a smell strip with the scent of burnt rubber. The headline of the ad will read, "The invigorating new fragrance from Volvo." Please don't let Septic Tank companies in on this one.

Written by Steve Hall    Comments (0)     Aug- 1-04  

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