American Airlines Renews Image With New Ad Campaign

Returning to profitability and assuming the position as the only major airline still fiscally healthy, American Airlines is set to launch a new ad campaign the airline hopes will cast a renewed positive brand identification among consumers. It will leave behind the somber, subdued, price-focused advertising it has of late and go for a more emotional, contemporary sell. One of the ads closes with "It's not just a seat on a flight to a place - it's a seat on a flight to your life."

Also changing is the airlines tagline. "Something special in the air" will be dropped for "We know why you fly." But do they? Why are consumer rushing to Jet Blue and Song?

by Steve Hall    Sep- 9-04    

'The Apprentice' Product Placement Bonanza

Now that The Apprentice was a ratings winner last year, this year it's predictably packed with product placements right down to Trump's silly, "Cancel that meeting, I have to go to Mattel" statement as he rides in his limo. No doubt, the show will be a ratings winner again but like all successful shows, marketers have discovered it and are all over it. It's not a bad thing.

It's just something to get used to. Oh, and Rob was the first to be fired.

by Steve Hall    Sep- 9-04    

Mary-Kate And Ashley Olsen Appear In New 'Naked Truth' Ad Campaign

Anastasia Goodstein of YPulse points to a new "Naked Truth" ad campaign launched this week for an upcoming A&E Biography on October 1 featuring the now legal wet dream team, Mary-Kate and Ashley Olsen. The "provocative" campaign, shot by Annie Leibovitz, will feature other upcoming featured celebrities on the series such as Brooke Shields, Pamela Anderson, Jon Bon Jovi, Jimmy Fallon and The Rock.

by Steve Hall    Sep- 9-04    

Juicy Brand Too Juicy For School Officials

Apparently, school officials don't know their fashion brands and sent a 10th grader to the principal's office for the day for wearing a skirt with the butt slogan, "It's all about Juicy." School officials felt the skirt and its slogan could lead to sexually harassing comments. While true and inevitable, it was the girl's mom who gave the ultimate flip off comment to the school informing them they have no juice and are fashion clueless.

by Steve Hall    Sep- 9-04    

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MSN Launches MSN Cards to Promote Messenger

Following its successful launch of I Love Messenger, French agency Heaven is launching MSN Cards in France. Targeting teens, the cards are similar to business cards and, like adding someone to your buddy list, the cards hope to be a physical representation of importance of sharing your screen name. The agency has created the MSN Cards site where kids can go sign up for the cards. An initial launch of 800 decks "sold out" in under two hours.

Ultimately, 40,000 decks of 800,000 cards will be offered as a means of spreading the benefits of MSN Messenger in a viral manner.

Just as I Love Messenger began in France and spread to 23 countries, MSN hopes MSN Cards will see the same spread.

by Steve Hall    Sep- 9-04    

Adrants Billboards: New 20-Something Mag Coming

  • Next month, AOL is launching a trade ad campaign to promote AOL Media Networks, its ad sales division.
  • Havas Board approves offer to buy Grey. Offer belived to be as high as $1.45 billion.
  • Newsflash! Newsstand magazine buyers actually like ads. And they're younger. And advertisiers love that.
  • Hachette Filipacchi is launching a new 20-something magazine For Me. "There is no magazine on the market today that specifically targets this age group," said Hachette CEO Jack Kliger. Huh? Has Kliger been to a newsstand lately?
  • iMediaConnection chooses ten finalists for best online creative. Readers can vote to choose their favorite.
  • Trump isn't rich enough. He's asking NBC to pay him a million an episode for The Apprentice.
  • Lad mags make inroads in China. "Guys are very similar worldwide."
  • Headline of the day: "Fuchs Wants Kuntz Talks."
  • Playboy has moved boyond Walmart and Home Depot and is now looking for America's sexiest...gasp...McDonald's workers.
  • From Tom's of Maine to Independence Air to P.A.U.S.E., Amy Coor covers new campaign launches in her MediaPost Out to Launch column.
by Steve Hall    Sep- 9-04    

Honda to Launch Roadblock Buy on Reuters

PoynterOnline reports Reuters receiving a roadblock order from Honda for the introduction of its Odyssey on September 22. Reuters believes it to be the first of its kind - a 24 hour take over of all sponsorable positions on the site.

While many advertisers have done homepage takeovers and other "site dominant" buys, a large, full site buy of this kind appears to be a first.

by Steve Hall    Sep- 9-04    

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