LEGO Reviews U.S. And European Media Business

It's too bad that pretty much every kid is plugged into an electronic gadget these days and not actually using their mind creatively. Oh sure, there's a few games out there that don't involve killing and have redeeming qualities but not many. LEGOs used to be the cool toy. No longer and the company, which lost $200 million last year, is not doing so well.

LEGO has put their U.S. and European media business in review.

The U.S. business, currently handled by Starcom, is said to be worth $30 million and the European piece, currently handled by Starcom Motive, is estimated at $35 million.

by Steve Hall    Sep-16-04    




Author Needs Name For Marketing Book

Author Mark Hughes is writing a marketing book and is battling with his publisher over naming the book. He describes the book as "A marketing book about the phenomenon of buzz, brands that get buzz, why, and the six secrets of buzz marketing for brands and celebrities alike" and wants people to vote for a title. You can check out the choices and vote here.

by Steve Hall    Sep-16-04    




Adrants Billboards: Coke Looks For Help On Coke Classic

  • Perhaps still reeling from the biggest brand disaster of all time (New Coke), Coke is looking at three agencies to help better leverage its Coke Classic brand.
  • More trouble with Coke: Coke's new Chairman CEO Neville Isdell has coke marketers quaking in there shoes after Neville trashed the company's recent marketing efforts.
  • The Wall Street Journal is resurrecting is Saturday edition, not published since 1953 and will hire an additional 150 staffers.
  • FOX and the NFL kicked off a combined 13.4 rating and 28 share for last Sunday's opening day.
  • MediaLife thinks ABC's Lost could be a ratings winner.
  • The popular Abercrombie & Fitch model Albert Reed was discovered by accident.
  • The WB's Jack & Bobby was downloaded from AOL 700,000 times over an eight day period besting the last AOL promotion for the WB's Everwwood hit 150,000 downloads.
by Steve Hall    Sep-16-04    




Giant Robot in Times Square Promotes Movie

A giant, 40-foot robot has been spotted in Times Square by Jason Kottke and reported by Gothamist. It's a promotion for the upcoming Paramount movie Sky Captain and the World of Tomorrow.

The movie, about disappearing scientists and an evil plot to destroy the world, stars Jude Law, Gwyneth Paltrow and Angelina Jolie and was shot entirely on green screen with all visuals added by computer.

by Steve Hall    Sep-16-04    




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London Firm Wants Your Banned Or Un-Approved Ads

London based television production company Zig Zag Productions is making a television program for a UK terrestrial channel called Best Ads Never Seen and is looking for ads that were made but for some reason never got a chance to air. So here's a chance for all you ad agencies, production companies and directors to have work broadcast which either got killed by the client or were banned because of complaints by a fringe conservative group. Send your submissions to daniela@zigzag.uk.com.

by Steve Hall    Sep-16-04    




Two Technologies Hope to Personalize Advertising

It is well known that consumers have had it with the incessant delivery of irrelevant ad message. Two new technologies hope to put the consumer in control and offer greater relevance. Really Simple Shopping is based on RSS technology and provides the opportunity to sign up for and receive specific messages from specific marketers to a desktop newsreader program. It's similar to email but, to date, is spam free.

Dotomi lets consumers opt-in to receive specific banner advertising on partner sites. In exchange for providing personal information, the consumer, when visiting a participating website, is delivered a banner based on their personal information rather than the standard banner otherwise delivered.

While both companies are heading in the direction of eliminating ad clutter and providing more value for the consumer, it'll be a while before everyone gets over the "big brother" connotations that go along with this sort of "all knowing" advertising.

by Steve Hall    Sep-16-04    










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