Ken Kaess, President and Chief Executive Officer, DDB Worldwide Communications, Chairman, Advertising Week in New York City; and O.
Burtch Drake, President and CEO of the American Association of Advertising Agencies and President of Advertising Week in New York City will preside over The NASDAQ Market Open as part of the kick off ceremonies to Advertising Week New York 2004.
In what will likely be the most brilliant or most disgusting play on a celebrity name for a brand launch cums...uh...comes a new fragrance from actor Alan Cumming called Cumming. While there''s sure to be a market for those who'd love to squirt this stuff all over their body, it's equally likely there will be as many who'd rather chew on used cat litter than get near the stuff. That said, the fragrance will be promoted with launch parties and through press in associations with Cumming's upcoming roles in the movies Mr. Ripley's Return, Son of the Mask and X-Men 3.