As if there weren't enough promotional activity already during this week's Advertising Week, Innovation Ads, a Manhattan-based interactive media strategist, is giving away $10,000 in media services to one company that either stops by Innovation Ads' booth, #129 on the 8th Floor at the Millennium Broadway Hotel in NYC, or enters online at www.innovationads.com/giveaway by 6 PM (ET) on September 21, 2004. The Grand Prize winner, who will be chosen at random from all the entrants, will be publicly announced at approximately 9 PM (ET) at Innovation Ads After-IAW-Party at Fashion Forty Lounge, located at 202 West 40th Street in NYC.
Don't fret if you don't win. Five second prizes, which consist of an evaluation of current strategic online planning with suggestions and a personalized plan for the future, will also be awarded. Now there's an agency that wants to build up its leads database.
Association of National Advertisers President Bob Liodice has politely ripped Ad Age a new one over an editorial the magazine wrote commenting on the Family Friendly Programming Forum's withdrawing its endorsement of NBC's Father of the Pride claiming the group handled it badly. Apparently the show, initially endorsed by Family Friendly, a group of national advertisers who champion family-friendly programming, had taken a turn towards the seedier side and Ad Age got their undergarments in a bunch over Family Friendly's policies. Read the ANA's take here.
Regal CineMedia in a deal with KidToons Films and Hasbro is showing the big screen premiere of Tonka Tough Truck Adventures on September 25th at Regal Entertainment Group movie theaters in Atlanta, Boston, Chicago, Denver, Los Angeles, and New York.
Using Regal CineMedias Digital Content Network, the Saturday morning screening of Tonka Tough Truck Adventures - a new family movie created for kids ages 3-9 - is the first of a planned series of regular Regal events geared towards kids and families. In addition, attendees will also be able to play with dozens of Hasbros Tonka trucks in theatre lobbies, receive fun giveaways, and more. The event is being promoted via trailers, counter cards, banners and other collateral.
To date, Regals DCN has been used to bring both live and first-run events to audiences in theatres across the country, including educational events such as Holes: Reel Thinking, James Camerons Ghosts of the Abyss and In The Directors Chair with M Night Shyamalan as well as concerts featuring some of musics leading artists.