Mazda And Conde Nast - Yet Another Do-It-Yourself Ad Campaign

Mazda and Conde Nast have partnered to create an on and offline contest whereby contestants can submit photos representative if their "interpretation" of Mazda's "Zoom-Zoom" slogan. Granted, we gleefully enjoy making fun of brands who turn to consumers to do their advertising (OK, so Mazda isn't exactly looking for a campaign) but we think these efforts, similar to Mercedes asking owners to send in photos of their cars, are worthy of drawing the consumer closer to the brand. After all, this contest's specific focus is to ask consumers how they'd visually represent the brand with an image.

To promote the contest, a 12 page insert will appear in Conde Nast titles such as Wired, GQ, Details and others pointing readers to a microsite where photos can be submitted. "The Conde Nast Media Group is thrilled to be working with Mazda for the first time on an integrated marketing program of this size and scope," gushed Conde Nast Media Group President Richard Beckman. "This is a great example of our ability to create innovative programs that connect consumers with a company's brand philosophy."

What he really wanted to say was, "Conde Nast is thrilled to milk Mazda for all it's got. We sold them this 12 page insert when, really, the job could have been done with one page but, you know, we needed the revenue."

by Steve Hall    Sep-30-04    




PETA Launches Nude Anti-Fur Ad

Survivor's Jenna Morasca and Ethan Zohn have "gone Hatch" in a new anti-fur PETA ad that was unveiled, as part of Advertising Week, at New York City's Museum of Sex on September 22. Ethan and Jenna appear as Adam and Eve, wearing nothing but well-placed fig leaves and holding a red apple.

"I wouldn’t wear real fur —not even for a million dollars,” says Jenna.

"Fur-wearers look just plain silly, walking around in coats that belong in a natural-history museum." And we suppose that's why the ad found it's way into the museum.

by Steve Hall    Sep-30-04    




Business 2.0 Editor Loses Bet, Loses Hair

MarketingVOX reports on a bet Business 2.0 Editor Josh Quittner made with publisher Lisa Bentley which called for him to shave his head if the magazine reached 100 ad pages in an issue published in 2004. Well, 107 pages were reached and Quittner is now bald. Bentley is most likely laughing her head off at the moment.

by Steve Hall    Sep-30-04    




New Zealand's 42 Below Vodka Leverages PETA in New Ad Campaign

If you're sick of hearing from PETA about how cruel food producers are to animals, there's a cheeky new commercial from New Zealand's 42 BELOW vodka which promises the company has never harpooned whales, bludgeoned baby seals with bats, hunted Pandas, cut horns off rhinos, shot elephants with grenades or eaten brains out of a monkey. So, for balance, drink lots of 42 BELOW vodka when you cut into that juicy filet that came from a bull who was hung by one leg and gutted while still alive.

by Steve Hall    Sep-30-04    




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Adrants Billboards: DDB Wins $10 Million Lipton Tea Account

  • Omnicom's DDB Worldwide has snatched the $10 million Unilever Lipton tea account from WPP Group's J. Walter Thompson. JWT retains non-U.S. business.
  • The Dallas Morning Herald says their circulation manager was "overzealous" with circulation figures.
  • According to TiVo, we're a horny bunch. Eight months after Janet flashed her boob for all to see, it remains the highest replayed moment in TiVo history.
  • The New York Times is finally covering Wizmark's introduction of the talking urinal insert we covered back in July.
by Steve Hall    Sep-30-04    










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