Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 12

American Airlines Renews Image With New Ad Campaign

Returning to profitability and assuming the position as the only major airline still fiscally healthy, American Airlines is set to launch a new ad campaign the airline hopes will cast a renewed positive brand identification among consumers. It will leave behind the somber, subdued, price-focused advertising it has of late and go for a more emotional, contemporary sell. One of the ads closes with "It's not just a seat on a flight to a place - it's a seat on a flight to your life."

Also changing is the airlines tagline. "Something special in the air" will be dropped for "We know why you fly." But do they? Why are consumer rushing to Jet Blue and Song?

Written by Steve Hall    Comments (0)     Sep- 9-04  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 74

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 74

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 79

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 79

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 101

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 101

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 268

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 268

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 269

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/09/american-airlines-renews-image-with-new-a.php on line 269