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Another Study States Obvious: People Hate Internet Ads

A study just out by the Ponemon Institute and provided to USA Today found, unsurprisingly, consumers feel bombarded by online ads, want less ad clutter but won't pay for content not supported by ads. Other findings include :

While it's nice to see it in black and white, the findings are not suprising.

We've always known most advertising of any kind is disliked and no one wants to pay for content when they can get it for free. While we are not there yet, we will arrive at the day when upwards of 90 percent of delivered ad content is 100 percent relevant to a consumer. Until then, expect more survey results like this.

Written by Steve Hall    Comments (0)     Sep- 8-04  

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