BMW Mini Robot Hoax Comes Clean

Our favorite ad agency has taken its BMW Mini Robot hoax campaign launched in Spring of this year and gone "honest" with the launch of a new, robot-related site promoting the new Mini Convertible. The site let's you play a "jump" game, check out press buzz on the cars and design your own Mini. We admit it, we love Crispin's work and this acknowledgement of the former "hoax" campaign and integration of it into the new "honest" campaign in nicely done.