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Burger King Extends Dr. Angus With Dr.Angus Interventions

Following its launch of the Burger King Dr. Angus site created by Crispin Porter + Bogusky, Burger King, along with CPB has launched an extension to that site called Dr. Angus Interventions which offers the interactive qualities of another Burger King site, Subservient Chicken.

Offering advice for those who clean too much, are couch potatoes or who continually send company-wide emails, Doctor Angus Interventions dispenses verbal advice that visitors can edit to suit their needs or to suit the needs of others with a "forward to a friend" feature. The site is being seeded by viral firm DMC in London.

From their experience with Subservient Chicken, Crispin Porter + Bogusky found people want to engage and control the websites they visit. CPP Creative Director Jeff Benjamin said,"We learned from Subservient Chicken that people want to be able to customize what's happening. When we originally concepted it, we didn't have so much customization. We were going to use real voice clips [in the latest effort], but we decided it would be more interesting if Dr. Angus could say what you wanted him to. The added customization made the intervention make much more sense."

We'll refer to this as another "brand toy" - a device which is created to be amusing, engaging and/ or helpful all while subtly branding. It's what's needed to amuse the "bored in two seconds, jaded, ad-hating, ad-skipping" generation.

Written by Steve Hall    Comments (2)     Sep- 8-04  

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Comments

The entire "Dr. Angus" concept was a loser idea from the start. Who ever thought it up should have their ass filled with honey and be positioned on a fire-ant mound. What idiocy is this? No....actually I blame the dumbass at BK corporate who actually liked it. What a freakin' moron! I can't believe that anyone would look at a marketing concept like this and say 'Yes". What a freakin idiot. Well...thats corporate America for ya. Ya don't have to be very smart to get a big paycheck. God bless capitalism and the idiots who run it. Hey, maybe I'll fart on a bagel and lenders will make an ad out of it.

Posted by: Liam on March 25, 2006 11:18 PM

why don't they just call him Dr. Anus. That's who you'll be visiting if you eat too many of those greasy bastards

Posted by: mil on October 13, 2006 02:56 PM

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