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If you're interested in tracking the increasingly prevalent display of brands within movies, there's now a site that will make your job much easier. Interbrand's brandchannel.com has launched brandcameo, a compendium of product placements (paid or by chance) in movies. While appearing to have a very complete listing of placements, the site does not do a very thorough job, other than a few featured films, of explaining the placements. It simply lists them with minor, if any commentary.
- The New York Times sums up Advertising Week.
- Product review site CNET gets a facelift and adds more video.
- TiVo now has 2 million subscribers.
- Ad Age reports FOX's American Idol carries the highest ad cost of the season at $658,333 per :30.
- If you're looking to see who's famous in the world of media planning, Ad Age has published its Top Ad Industry Media Stars report.
- Proliferating print product placement and blurring of ad/edit wall has the American Society of Magazine Editors up in arms.
- Rocker Sammy Hagar grows his tequila business with merchandising and in-concert sponsorships.
Maven Networks, Inc., developers of a platform for marketers to deliver high-impact, interactive video content to the desktops of broadband consumers, today launched the Broadband Marketing Consortium (BMC). The BMC is a collaboration of marketers to measure consumer response to receiving interactive video content over the web directly from a brand.
Maven will work with each participant to develop a branded channel that includes attitudinal and behavioral research components designed to evaluate consumer response to the channel.
"The BMC will bring together leading-edge marketers to further define and drive the emerging broadband video platform for advertising and marketing," said Susan Bratton, senior vice president of sales and marketing at Maven. "Using the Maven platform, marketers can now combine the emotional qualities of television with the targeting and measurement available via the Web. The BMC will benchmark the impact of this new style of digital marketing."
The primary focus of the BMC is the measurement of consumer attitude and behavior for each marketer's channel. Between 60 and 70 percent of all findings will be blinded and shared among BMC participants in order to allow each brand to benchmark their metrics against the normative data of the group. An executive summary of the results will be delivered to each BMC member.
To the dismay of men around the world, a new magazine is launching that promises not to treat women as pleasure producing objects for their men. Launching in February 2005 as a quarterly with a rate base of 100,000 and a cover price of $4.99, Tango will be written for an audience that does not depend on men to make them whole. No, it's not a magazine for lesbians you horndogs. It's a magazine designed for women who are marrying later, focusing more on their career than the length of their skirt and who realize relationships between men and women are very different today than they were in the golden years of...uh...the depressingly bleak years of male dominated society. Oddly, the website gives a completely different vibe.
Running the book will be former Vanity Fair Editor Elise O'Shaughnessy as editor in chief and former Seventeen and Teen Publisher Ellen Abramowitz as publisher.
MediaPost's ongoing survey of media demand indicates demand for all media is down 7 points in September over September 2003. However, in that sea of apparent discontent, online stands out as the shining star with demand increasing 12 points during the same time period. The biggest losers are network TV and newspapers.
Last Friday, the Magazine Publishers of America announced plans to inform the world of the medium's effectiveness as an advertising platform with a three year, $40 million ad campaign created by Fallon. The MPA effort will be under the auspices of a newly created group called Magazine Marketing Coalition and will be led by Hachette Filipacchi CEO Jack Kliger.
The effort hopes to take advantage of the many barbs television has taken over the last year or two and to create a single voice for the medium, something it's never had before. Recently, a Dynamic Logic study found magazines, when combined with TV and online, more than doubled magazine reader's purchase intent. The campaign will push the medium's ROI, reader involvement and reach capabilities.
We've known for quite some time that Life Magazine was going to make yet another return. This time, as reported over a year ago, as a Friday newspaper supplement in papers such as Tribune Co.'s Chicago Tribune, Los Angeles Times and Long Island, NY-based Newsday and Knight Ridder's Miami Herald, San Jose Mercury News, Philadelphia Inquirer, New York Daily News, The Denver Post, Rocky Mountain News, Pittsburgh Post-Gazette, McClatchy Co.'s Sacramento Bee and Minneapolis' Star Tribune, and The Record in Bergen County, NJ. The magazine will launch on October 1 with 20 pages and 12 million circulation. The launch is being promoted with, oddly, a $12 million campaign including television, print, radio, billboard, bus shelter, online and guerilla. The tagline will be "Life: Coming to a Weekend Near You."
No matter your musical style, GM Canada has launched a website for its 2005 Pontiac Wave that lets you choose from pop, hip hop, punk, indie and house while you take a look at the car and enter win the car as well as receive four free musical downloads from Puretracks.com. As Adrants reader, SanJ, points out, far more effort went into the music than the car. There's only three views of the car provided and no spec info.
Van Gogh Vodka is offering a CD containing 8,406 martini recipes sure to keep martini lovers busy for years - preferably with Van Gogh Vodka The company is distributing the CDs in magazines such as 944 as well as on their website. Who knew there were 8,406 ways to get drunk? Thanks to Adrants reader Tian for the tip.
We know video store clerks are not the smartest in the bunch but even an idiot would be able to muster the tiniest bit of common sense needed to realize this merchandising placement is questionable at best. Yes, Christ is getting his passion on with S & M equipment and porn videos. That said, this would be a perfect backdrop for Kevin Smith's upcoming Clerks 2.
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