Yesterday, Reebok launched a national outdoor campaign featuring the Chivas Rayadas Del Guadalajara team and their new uniform.
The ads carry the tagline, "La Nueva Piel De Las Chivas" meaning "New Skin of Chivas." The ads feature players Adolfo "Bofo" Bautista, Salvador Carmona, Alberto Medina, Francisco Palencia and Oswaldo Sanchez. The outdoor campaign will appear in Chicago, Dallas, Houston, Loas Angeles, New Jersey, New York, San Antonio and San Diego. There's also a supporting print effort in the November issue of national soccer magazine 90:00.
"By promoting Chivas in the US, Reebok aims to increase nationwide awareness of our alignment with one of the top sports teams in the world," blathered Reebok Director of Latin American Marketing Jorge Dionne. "Through advertising Chivas in key cities with high Latin American populations, Reebok's goal is to boost our brand visibility among a broader audience of soccer fans." Translation: Buy our shoes!
- The IAB, in conjunction with its Rich Media Task Force, announced the final guidelines for Over-the-Page Rich Media units, including, Expandable Ads, Floating Ads, Between-Page and In-Stream Units.
- Following in the foot steps of Bauer Publication's First For Women and Time Inc.'s All You, Hearst is launching it's own low cost women's magazine.
- Hearst's Marie Claire has a new publisher - Susan Plagemann, formerly of Lifetime will replace Katherine Rizzuto.
- TBS is launching a late night comedy programming block called Too Funny To Sleep including Family Guy, Futurama, Mr. Show and Baby Blues.
- Sarah Fay says clients finally get that online advertising works.
As an extension to its HaveItYourWay promotion, Burger King has teamed with AOL to invade the campus of Arizona State University distributing blank CDs in the school newspaper, The State Press.
The CDs, packaged with a cover that says, "What's Up With This Blank CD" and a pamphlet that says "Mix It Your Way," were distributed as an insert in the school's newspaper yesterday.
The copy read, "It's yours to burn any way you want with free music downloaded from America Online when you buy a hot Original WHOPPER sandwich from BURGER KING. There are over 700,000 songs to choose from, including in-studio performances from Sessions and AOL." It's very likely we'll see this campaign on more college campuses around the country. More images here, here and here. Thanks to ASU grad student Tian for the tip and pictures.
As if there weren't enough promotional activity already during this week's Advertising Week, Innovation Ads, a Manhattan-based interactive media strategist, is giving away $10,000 in media services to one company that either stops by Innovation Ads' booth, #129 on the 8th Floor at the Millennium Broadway Hotel in NYC, or enters online at www.innovationads.com/giveaway by 6 PM (ET) on September 21, 2004. The Grand Prize winner, who will be chosen at random from all the entrants, will be publicly announced at approximately 9 PM (ET) at Innovation Ads After-IAW-Party at Fashion Forty Lounge, located at 202 West 40th Street in NYC.
Don't fret if you don't win. Five second prizes, which consist of an evaluation of current strategic online planning with suggestions and a personalized plan for the future, will also be awarded. Now there's an agency that wants to build up its leads database.
Association of National Advertisers President Bob Liodice has politely ripped Ad Age a new one over an editorial the magazine wrote commenting on the Family Friendly Programming Forum's withdrawing its endorsement of NBC's Father of the Pride claiming the group handled it badly. Apparently the show, initially endorsed by Family Friendly, a group of national advertisers who champion family-friendly programming, had taken a turn towards the seedier side and Ad Age got their undergarments in a bunch over Family Friendly's policies. Read the ANA's take here.
Regal CineMedia in a deal with KidToons Films and Hasbro is showing the big screen premiere of Tonka Tough Truck Adventures on September 25th at Regal Entertainment Group movie theaters in Atlanta, Boston, Chicago, Denver, Los Angeles, and New York.
Using Regal CineMedias Digital Content Network, the Saturday morning screening of Tonka Tough Truck Adventures - a new family movie created for kids ages 3-9 - is the first of a planned series of regular Regal events geared towards kids and families. In addition, attendees will also be able to play with dozens of Hasbros Tonka trucks in theatre lobbies, receive fun giveaways, and more. The event is being promoted via trailers, counter cards, banners and other collateral.
To date, Regals DCN has been used to bring both live and first-run events to audiences in theatres across the country, including educational events such as Holes: Reel Thinking, James Camerons Ghosts of the Abyss and In The Directors Chair with M Night Shyamalan as well as concerts featuring some of musics leading artists.
Ken Kaess, President and Chief Executive Officer, DDB Worldwide Communications, Chairman, Advertising Week in New York City; and O.
Burtch Drake, President and CEO of the American Association of Advertising Agencies and President of Advertising Week in New York City will preside over The NASDAQ Market Open as part of the kick off ceremonies to Advertising Week New York 2004.
- The B-52's cover of the Beatles' "Paperback Writer" is prominently featured in a new Buick LaCrosse commercial which aired during the Emmy Awards.
- With Sex and the City and Friends gone, designers are scrambling for new television stars on which to feature their duds.
- This years Miss America Pageant promises more skin while still claiming it's not about the body but the mind. Right.
- Not exactly advertising news but since she does grace campaigns from time to time, we think it's OK to tell you Britney Spears got married again.
- Philips kicks off a $97.5 million global ad campaign created by DDB Worldwide.
In what will likely be the most brilliant or most disgusting play on a celebrity name for a brand launch cums...uh...comes a new fragrance from actor Alan Cumming called Cumming. While there''s sure to be a market for those who'd love to squirt this stuff all over their body, it's equally likely there will be as many who'd rather chew on used cat litter than get near the stuff. That said, the fragrance will be promoted with launch parties and through press in associations with Cumming's upcoming roles in the movies Mr. Ripley's Return, Son of the Mask and X-Men 3.
As a means to prepare owners for the strange looks and staring they will get for owning a car as odd looking as the 2005 Cadillac STS, GM Canada has published a self-help "book" entitled, "Hello Cadillac STS. Goodbye Anonymity." The book, written by D.R. Stubbs, promises to help owners "Discover your 'pedestal'! Embrace your objectification! And put an end to 'Anonymity Loss Syndrome' forever!" Not surprisingly, the "book" is won't be found at the local Barnes and Noble but only electronically online.
There's also a flashy website with some rockin' beat where buyers can ask questions about the car. It's available for mobile devices as well so during a boring commute or a lonely night, losers have something to do. Unfortunately, the site isn't quite as smart as Burger King's Subservient Chicken.
When asked to lay down, the "car" responded, "The menu might be the best option for your search."