'Life' Launches Ad Campaign to Promote Return

We've known for quite some time that Life Magazine was going to make yet another return. This time, as reported over a year ago, as a Friday newspaper supplement in papers such as Tribune Co.'s Chicago Tribune, Los Angeles Times and Long Island, NY-based Newsday and Knight Ridder's Miami Herald, San Jose Mercury News, Philadelphia Inquirer, New York Daily News, The Denver Post, Rocky Mountain News, Pittsburgh Post-Gazette, McClatchy Co.'s Sacramento Bee and Minneapolis' Star Tribune, and The Record in Bergen County, NJ. The magazine will launch on October 1 with 20 pages and 12 million circulation. The launch is being promoted with, oddly, a $12 million campaign including television, print, radio, billboard, bus shelter, online and guerilla. The tagline will be "Life: Coming to a Weekend Near You."

by Steve Hall    Sep-25-04   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: