Reebok Promotes NFL Equipment With Ficticious Reality Series
Reebok has launched an ad campaign called "Welcome to the Neighborhood" that mirrors the Big Brother reality series placing 11 NFL players in a house together. The campaign by Arnell Group and website (where you can view all the spots and out takes) by Zugara are promoting Reebok's Gridiron Classics and Team Apparel collections.
Beginning, September 26, the campaign will air during the 2005 NFL season on ABC, CBS, ESPN and the NFL Network. Print executions (ever wonder why we say "executions"? You have to wonder what people outside the industry think we are talking about.) will occur in Sport Illustrated and ESPN the Magazine.