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TBS Promotes 'Sex And The City' With Political BlogAd Campaign

Latching on to the November election run up, TBS is co-opting the political process with a BlogAds campaign that promotes Sex And The City Star Carrie Bradshaw (Sarah Jessica Parker) as candidate for the Cosmopolitan Party. The ad takes you to a Vote Carrie site on which you can check the activities of the Cosmopolitan Party by reading Carrie's Campaign Blog, check out her stance on important issues, vote for her running mate and fill out a ten question survey to determine who you should vote for if you are decision-challenged.

Too bad Carrie's blog doesn't have links or comments as that might lend some actual interaction with the campaign but the whole effort is interesting enough and worth spending a few minutes visiting. Whether it will increase viewership for TBS is yet to be determined

Written by Steve Hall    Comments (0)     Sep- 1-04  

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