Volkswagen Puts $1.4 Billion Media Business in Review

Seeking to "buy media smarter and cheaper," AdWeek reports Volkswagen is evaluating its global $1.4 billion media business. Of course, no sources are talking except to say that current agencies Havas Media Planning Group and Grey Global Group MediaCom have been invited to participate in the review.

by Steve Hall    Sep-29-04   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: