MediaPost's Mag Rack points to a couple new magazine launches. First, is a new magazine from American Media called Sly which will feature Sylvester Stallone on the cover and focus on health and fitness for older men. Then there's a new shopping magazine coming, also from American Media, called StarShop and will merge two current American love's - shopping and celebrities. The magazine will basically stalk celecrities as they shop and report back findings to readers.
Great. Another all-Britney, all the time media outlet.
The Greater Fort Lauderdale Convention & Visitors Bureau has launched a new ad campaign to insure travelers the city is still standing after the state was battered with hurricanes. The campaign will consist initially of radio spots in Boston, Chicago, New York, Philadelphia and Washington and email to travel planners consumers and travel trade. Following that, a $4 million national (plus London) campaign is planned for 2005 incorporating print ads showing hot men and women with their nipple ring and belly button respectively standing in for the O in the Bureau's sunny.org web address.