Sylvester Stallone to Launch Magazine

MediaPost's Mag Rack points to a couple new magazine launches. First, is a new magazine from American Media called Sly which will feature Sylvester Stallone on the cover and focus on health and fitness for older men. Then there's a new shopping magazine coming, also from American Media, called StarShop and will merge two current American love's - shopping and celebrities. The magazine will basically stalk celecrities as they shop and report back findings to readers.

Great. Another all-Britney, all the time media outlet.

by Steve Hall    Oct- 1-04    

Adrants Billboards: NBC's 'Joey' Gets Full Season

  • Clear Channel forecasts a "challenging" fourth quarter for radio. It couldn't have anything to do with its lame programming, could it?
  • VNU is looking to build its marketing and research services with an aquisition. There's talk Arbitron and MRI are targets.
  • NBC is getting behing Joey. Even though it is performing lower than Friends did, the network has added nine more episodes to the originally ordered 13 to fill out the season.
  • The WB has opted to extend its Jack & Bobby drama another nine episodes.
  • Former Cincinnati real estate devloper Dan Stanton will take over Penthouse and tone it down aligning it closer to Playboy and Maxim.
by Steve Hall    Oct- 1-04    

Fort Lauderdale Fights Hurricanes With Sex

The Greater Fort Lauderdale Convention & Visitors Bureau has launched a new ad campaign to insure travelers the city is still standing after the state was battered with hurricanes. The campaign will consist initially of radio spots in Boston, Chicago, New York, Philadelphia and Washington and email to travel planners consumers and travel trade. Following that, a $4 million national (plus London) campaign is planned for 2005 incorporating print ads showing hot men and women with their nipple ring and belly button respectively standing in for the O in the Bureau's web address.

by Steve Hall    Oct- 1-04    

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