Paris Hilton and Nicole Ritchie Prance NYC Streets Prepping For SL3

With matching yippie dogs adorned with frilly pink coats, Paris Hilton and Nicole Ritchie were seen in New York City today filming for their upcoming FOX show The Simple Life 3.

This time around, the pair will be in familiar territory visiting majot East Coast cities to work as interns for both Wall Street firms and as teachers assistants in classrooms. Missing, unfortunately, will be any hint of bovine-Hilton interaction.

by Steve Hall    Oct-27-04    




Kahlua Launches $10 Million Television Campaign

Allied Domecq Spirits has launched a new ad campaign for its Kahlua brand aimed at convincing consumers the brown stuff will make the daily grind less ordinary and easier to take. Aside from the fact that any alcoholic beverage will accomplish that, Publicis Worldwide has created a television spot showing everyday women provocatively walking with a leashed alligator; floating on an oversized lily pad; and admiring a pet tiger cub as if Kahlua instantly transforms one to exotic places.

The spot culminates with a woman enjoying an splash of Kahlua.

Ten $10 million television campaign will launch in November on national cable and local network affiliates.

by Steve Hall    Oct-27-04    




Apple Extends U2 Relationship With Custom iPod

Following the launch of an Apple iPod commercial featuring U2 and its new single, Vertigo, the Mac maker has launched a special edition iPod with a jet black front, red Click Wheel and the autographs of U2 band members etched onto the back. In natural co-promotion fashion, the iPod comes with a U2 poster and a $50 iTunes Music Store coupon to be used towards the purchase of "The Complete U2."

UPDATE: Great Ashlee Simpson iPod spoof.

by Steve Hall    Oct-27-04    




AMC Promotes 'FilmFakers With Microsite

With a Heavy microsite, AMC is promoting its new reality series, FilmFakers, in which unsuspecting aspiring actors are led to believe they've just landed their big break in a horror film only to find out it's completely fake.

The site promotes the series with a behind the scenes look at the creation of the cheesy horror flick. The series premieres Wednesday October 27 at 10PM.

by Steve Hall    Oct-27-04    




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Website Promotes Do It Yourself Democracy

As if we need another, Do-it-yourself Democracy has just launched a website as a last-ditch effort to get people to vote before the election next week. The tag, "ItÂ’s your voice or theirs." is conveyed through the compelling flash intro and downloadable posters. The site, produced by advertising agency, McKinney (Durham, NC), includes links to help people become more-informed voters, discussion boards for voicing opinions, a link to a vote predictor that shows the current electoral vote count, and posters.

by Steve Hall    Oct-27-04    




CMO Position Gaining Ground

A recent study by Booz Allen Hamilton and the Association of National Advertisers pointed to a disconnect between marketing and corporate management.

While 75 percent of respondents said marketing is far more important today that it was five years ago, while less than half agreed marketing is an issue that keeps CEO's up at night. Seventy percent said their marketing structure is undergoing restructure and the number of Fortune 1000 companies that have a CMO has risen to 47 percent. That lags far behind established positions of CE) (98 percent), CFO (91 percent), CIO (80 percent) and Chief HR Officer (83 percent).

Writing on his weblog, ANA CEO says the CMO is an integral and necessary position for companies to successfully navigate the increasingly confusing marketing waters.

by Steve Hall    Oct-27-04    










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