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Annie Leibovitz Snaps Peninsula Ad Campaign

Hot off her work for for A&E Biography's Naked Truth ad campaign with the Olsens, Annie Leibovitz stepped into the world of Peninsula Hotels to shoot images for the hotel's recent ad campaign called, "Portraits of Peninsula."

The press release gushed in typical fashion, "So much of what makes Peninsula’s style of hospitality special is the personal connection our staff has with guests," said Peter C. Borer, Chief Operating Officer, The Peninsula Hotels. "Our culture of warm and genuine service is expressed through every one of our family of employees. To us, service is an art, which is why we chose a true artist to represent it. Annie Leibovitz captured the spirit of our employees with sincerity. Through the honesty of her images, we have created a campaign that will resonate with our audience for a very long time."

AGENCYSACKS New York created the campaign.

Written by Steve Hall    Comments (0)     Oct- 7-04  

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