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Clients And Agencies Disagree On State Of Relationship

The just released 2004 Salz Survey of Advertiser-Agency Relations paints an uneven picture of the agency-advertiser relationship.

Not to be too harsh on the two groups but it sounds like agencies are a bunch of whiners while advertisers don't respect advertising's role in effecting sales.
Written by Steve Hall    Comments (0)     Oct- 8-04  

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