Fort Lauderdale Fights Hurricanes With Sex
The Greater Fort Lauderdale Convention & Visitors Bureau has launched a new ad campaign to insure travelers the city is still standing after the state was battered with hurricanes. The campaign will consist initially of radio spots in Boston, Chicago, New York, Philadelphia and Washington and email to travel planners consumers and travel trade. Following that, a $4 million national (plus London) campaign is planned for 2005 incorporating print ads showing hot men and women with their nipple ring and belly button respectively standing in for the O in the Bureau's sunny.org web address.
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