Glass House Promotes Sims 2 To Voyeurs
EA Benelux (Netherlands, Belgium, Luxembourg) has launched a unique stunt to promote The Sims 2 in the country where Big Brother was born.
Beginning tonight, a family will enter a house of glass, located in Utrecht, the Netherlands, for four days. During those four days, the family can be followed from the web, but anyone can also come to the house and watch them live. The family, two adults and two teenage sons, can be given assignments from the internet (hat is if you speak the local language), which makes them just like Sims. EA earlier on launched a campaign to find the Dutch family that will appear in the house. Calling all voyeurs.