So you like to come here and read what, apparently and surprisingly, many find interesting. Well, aside from the apparently brilliant writing on this site there are some other features you might like to know about.
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- You can easily do searches for ad related topics with the pre-set searchers in the "links" section under the Feedster Ad Feeds or Google Ad News headers. The words you click are the search terms. Feedster links searches weblogs.
- Also in the "links" section under More Headlines are items that are important but don't make it to the Adrants front page. And
- If you want comprehensive online marketing news, the items under iAd Headlines (in the "links" section) will link you to stories on MarketingVOX.
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- If you use the newsreader, Kinja, you can easily add Adrants to your page by clicking here or by clicking the Kinja logo at the bottom of the site.
- Oh, and we'd love to hear any tips, gossip and dirt you might have about the ad industry. If you've got good stuff, click here or click "Send Tips, Gossip, Dirt" at the top, right of the site.
Partially acknowledging advertising's waning, so yesterday place in today's culture, Reebok is opening a celebu-level, upscale Rbk store in Hollywood complete with a VIP room stocked with Cristal, Dom Perignon and Red Bull along with private party spaces. The strategy, of course, is to lure celebrities knowing the masses will follow like lemmings, opening their wallets, spilling forth their hard earned cash for a pair of shoes priced four times their worth while clinging desperately to the insane notion that wearing the shoes gives them the same cred as the hip-hop celebu-wood types they worship like gods.
In early 2003, GE launched a banner campaign in which users could interact with the banner and create a drawing. Last week, the company launched an expanded version of the campaign allowing up to three people to create a drawing together on the same webpage. Called "Imagination Cubed," people can invite friends via email or IM to a page on which the three can make a creation together. The page begins with the copy, "good ideas start with a sketch, great ideas are created together" then provides the tools for inviting two friends.
MediaPost's Mag Rack points to a couple new magazine launches. First, is a new magazine from American Media called Sly which will feature Sylvester Stallone on the cover and focus on health and fitness for older men. Then there's a new shopping magazine coming, also from American Media, called StarShop and will merge two current American love's - shopping and celebrities. The magazine will basically stalk celecrities as they shop and report back findings to readers.
Great. Another all-Britney, all the time media outlet.
- Clear Channel forecasts a "challenging" fourth quarter for radio. It couldn't have anything to do with its lame programming, could it?
- VNU is looking to build its marketing and research services with an aquisition. There's talk Arbitron and MRI are targets.
- NBC is getting behing Joey. Even though it is performing lower than Friends did, the network has added nine more episodes to the originally ordered 13 to fill out the season.
- The WB has opted to extend its Jack & Bobby drama another nine episodes.
- Former Cincinnati real estate devloper Dan Stanton will take over Penthouse and tone it down aligning it closer to Playboy and Maxim.
The Greater Fort Lauderdale Convention & Visitors Bureau has launched a new ad campaign to insure travelers the city is still standing after the state was battered with hurricanes. The campaign will consist initially of radio spots in Boston, Chicago, New York, Philadelphia and Washington and email to travel planners consumers and travel trade. Following that, a $4 million national (plus London) campaign is planned for 2005 incorporating print ads showing hot men and women with their nipple ring and belly button respectively standing in for the O in the Bureau's sunny.org web address.