Jeep Scales Two Penn Plaza

In a promotion for its new Grand Cherokee, Jeep configured a shell of its new 2005 model and pulled it up the side of Two Penn Plaza last Thursday as 500,000 looked on.

"Scaling a New York building positions the new Jeep Grand Cherokee at its rightful place in the market - above everything else," said Jeep marketing vice-president Jeff Bell. "We wanted to make an impossible-to-miss statement incorporating the hallmarks of the Jeep brand and the capability of the 2005 Jeep Grand Cherokee."

Stunt marketing at its finest.