Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 12

Maven Networks Promotes Branded Video With Glowing Research

Maven Networks, Inc., developer of a platform that enables brand marketers to deliver full-screen, DVD-quality interactive video to the desktops of broadband consumers, today released survey results that indicated 71% of consumers would download a branded video channel to their desktop and that 76% would like the channel concept as a means of receiving specific information from companies of interest. OTX Research conducted the study.

Of consumers shown a demonstration of how the Maven-powered channels work, other findings were as follows:

Further supporting Maven's business model, consumers in the study also indicated concerns over receiving video content directly from marketers, specifically: Research is always welcome, if even to confirm the obvious as this study does. Video on the web has a promising future and companies like Maven who "channel-ize" online video are likely to succeed handsomely.

When ABC, NBC, CBS, FOX and every other television entity finally give up the broadcast model and realize people want what they want when they want it, Maven and others who play in this space are certain to do well either on their own or through acquisition.

Written by Steve Hall    Comments (0)     Oct-12-04  

Warning: include(/imedia/imedia_ad.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 74

Warning: include() [function.include]: Failed opening '/imedia/imedia_ad.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 74

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 79

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 79

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 101

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 101

Comments

Post a comment











Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 268

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 268

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 269

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2004/10/maven-networks-promotes-branded-video-wit.php on line 269