McDonald's Replaces Golden Arches With Question Mark
Adland reports McDonald's is dropping the golden arches from its advertising in the UK apparently attempting to distance itself from the association between the logo and clogged arteries. There's even a new tagline just to make sure we noticed the change: "McDonald's. But not as you know it."
Perhaps trying to distance itself from the recent "Supersize Me" movie in which Morgan Spurlock eats McDonald's food exclusively for a month risking his death, the campaign will promote coffee, salads, fruits and, of course, calorie-laden bagels with cream cheese. Leo Burnett is behind the campaign and there's no doubt it's being considered for the U.S. as well.