New York-based Massive Inc. has announced its introduction of the first online gaming ad-serving network. Similar to online ad banner networks, Massive Inc. will enable advertisers to embed their advertising messages within gamescapes. Unlike product placements in games, Massive Inc.’s system, like current ad banner networks, will allow for the placement of messaging based on dayparts and other targeting criteria.
Massive Inc. has signed deals with gaming companies such as Ubisoft, Universal Games, Atari and Konomi. The company has signed RealNetworks as its first client. Estimates claim 10 million PC gamers and 3 million internet connected consoles. Massive predicts internet connected console players to double every 12 months.
